Why is digital marketing more important than you think? Digital marketing has revolutionized the way companies grow, increase their sales and expand the reach of their brands through the internet and digital media. This market is expanding globally, and brings results never before imagined. This success is only possible thanks to the free various tools available that support the achievement of the objectives set by companies.
But how is this possible? For any company that is investing in promoting its brand, digital marketing tools are more than essential. They allow you to collect data, monitor results, automate tasks, send mass emails, create content and use keywords for SEO. Therefore, they are essential for anyone who wants to boost their company’s growth.
Now, how to choose the ideal tools? Many of the digital marketing tools are paid and not always accessible, especially for those who are starting out in the area of entrepreneurship. If this is your case, see below some of the most popular and free tools that can help you implement your strategies.
Top Free Digital Marketing Tools
Google Analytics
Google Analytics is an essential free tool for anyone who wants to monitor website performance and collect data for content optimization and performance. Among the main information it offers are: real-time reports, demographic data of website users, most accessed pages, conversions, content performance, performance, peak access times, most used devices and performance of Google Ads campaigns . Being free and efficient, Google Analytics is one of the most used data tools in this field and essential for any company or marketing professional.
Google Search Console
Google Search Console is another free tool from Google that helps you monitor, maintain, and troubleshoot your website’s presence in Google search results. You can see which pages are indexed, which are the main keywords that lead to the site and identify and correct crawling problems.
Canva
Canva is one of the tools responsible for democratizing the creation of professional visual content for campaigns, publications and various materials for social networks, websites and even printed matter. Although the paid version offers more features, the free version of Canva still allows you to use various templates, images and elements. One of its strengths is its ease of use, making it accessible even to those without design experience. It allows you to create projects, include teams and share different creations.
Buffer
Buffer is a social media management tool that allows you to plan and schedule posts for Instagram, Facebook, Twitter, LinkedIn and Pinterest. This tool can be used on both desktop and mobile devices, and integrates with Canva , Google Drive, OneDrive and Dropbox to upload images and other files. The paid version of Buffer offers many more features, but the free plan is limited in terms of performance analysis and reporting.
Mailchimp
Originally aimed at email marketing, Mailchimp has evolved and now includes several features, while remaining accessible to small and medium-sized businesses. The free version of Mailchimp includes a marketing calendar, integrations with other applications, survey creation and management via mobile devices. It’s ideal for those who are just starting out and don’t yet have the budget for paid plans.
Hotjar
Hotjar is an online tool that analyzes user behavior on a website, such as the points of greatest focus through a type of heat map, offering feedback, among others. The objective is to understand what attracts users most and identify areas of interest and lack of interest. With this data, you can improve the user experience and increase the chances of conversion. Although it has a paid version, the free plan is useful for those who do not intend to invest a lot.
AnswerThePublic
AnswerThePublic is a free tool that lets you find out what people are searching for online . You enter a keyword, and the tool presents a series of questions, comparisons and phrases that users search for on search engines like Google. It’s excellent for content planning and SEO, helping to identify topics of interest to your target audience.
HubSpot CRM
HubSpot CRM is a free customer relationship management (CRM) platform that helps you organize, monitor, and nurture leads and customers. This iEst tool includes features such as contact management, marketing automation, sales and analysis tools. The free version is robust and sufficient for small and medium-sized companies that are just starting to use CRMs .
These tools are some of the best free options currently available and are essential to include in your company’s day-to-day routine to optimize work and improve the team’s execution of tasks. This, at the end of the day, is fundamental to the health of your business.