Cowork Lab – Business Centers

Category: Productivity

  • Digital Transformation in Mozambican Companies

    Digital Transformation in Mozambican Companies

    The issue of digital transformation, considered within the reality and context of Mozambican businesses, transcends the simple acquisition or adoption of new technologies. It is, above all, a profound exercise in cultural and operational re-engineering. Both Mozambican consumers and business managers are now compelled to adapt to the urgent need for efficiency, to rapidly globalizing competition, and to a market pace that demands agility on an infrastructure base that does not always support it. Currently, talking about digital transformation in Mozambique means talking about a markedly uneven path, where cutting-edge innovation coexists, sometimes even within the same sector, with a deep-seated resistance to change. And the question that arises is: are companies truly prepared for this inevitable transition?

    The Profile of a Company in Transition

    It is certain and undeniable that the Mozambican business landscape is no longer the same as it was five years ago. If a decade ago digitalization was seen as a luxury or a project for the distant future, now it is almost unanimously viewed as a matter of survival and basic competitiveness. Operational efficiency has risen to the highest priority, especially in the critical areas of management, logistics, finance, and customer relations.

    The most dynamic small and medium-sized enterprises (SMEs), often led by a young, digitally native generation, are at the forefront of this change. They demonstrate a remarkable openness to adopting cloud solutions, integrated management software (ERP), and advanced digital marketing tools. Large companies and conglomerates, especially in the natural resources, finance, and telecommunications sectors, primarily seek robustness, security, and total integration, investing substantial sums in complex systems and comprehensive data protection strategies.

    However, it is important to remember that a still significant part of the national business fabric, especially in street retail and traditional family services, continues to operate with mostly manual, analog processes, completely disconnected from any digital network. Therefore, how can we accelerate this fundamental transition without leaving behind a considerable portion of the economy?

    Key Sectors and Expressions of Change

    One way to understand this duality is to observe how digital transformation manifests itself in the sectors that most impact the economy:

    Financial Services and Retail : The financial sector has become both a pioneer and a primary driver of the broader digital transformation. Digital banking, mobile payments such as M-Pesa, E-mola, and M-Kesh, and online credit platforms have not only revolutionized access to banking services but have also profoundly altered consumer psychology and the very architecture of the business model. In retail, the omnipresence of social networks as a primary sales point, app-optimized logistics, and data-driven inventory management systems are beginning to blur, albeit slowly, the competitive gap between small retailers and large international chains.

    Agribusiness and Industry : In these sectors, the transformation is quieter but no less impactful. Platforms that connect agricultural cooperatives directly to end buyers, and traceability systems in the processing industry are increasing productivity and reducing losses, positioning themselves as a crucial means of adding value to essential products.

    Services and Logistics : In the services sector, there is a growing demand for solutions that guarantee convenience, immediate access, and personalization. Booking platforms for hotels and restaurants, health and beauty, integrated management systems for clinics and private schools, and urban mobility and express delivery applications are radically redefining the customer experience. Logistics is undergoing a discreet but vital revolution, based on GPS, intelligent fleet management, and route optimization, attempting to overcome the historical challenge of distances and deficient infrastructure .

    Perspectives for the Future

    If we observe carefully, emerging trends reveal a near future that will be shaped by three main vectors. The cloud will consolidate itself as the great enabler, allowing companies of all sizes to access powerful enterprise software without massive capital investments, operating under a subscription model. Data security (cybersecurity) will definitively cease to be a topic confined to technical departments and become a central strategic concern for all managers, as operations and data transform into a more valuable asset .

    Finally, artificial intelligence will begin to make its entry more consistently, first in large corporations, to automate tasks such as data analysis, customer service (advanced chatbots), and content creation, promising a quantifiable leap in productivity.

    Obstacles and Promises

    It is true that challenges remain, especially considering the cost and still inconsistent reliability of broadband connectivity, the acute shortage of skilled talent, and the cultural inertia in many established organizations. However, it would be unfair to talk about digital transformation in Mozambique without acknowledging the progress already made and the potential that is emerging. The massive adoption of smartphones has created a unique foundation; competitive pressure and the new generation of digital consumers are natural accelerators.

    Companies that manage to combine a clear vision, phased investment and, above all, leadership committed to cultural change, will not only survive but will define the new standards of their sectors. The question, then, is not whether digital transformation will happen, but which companies will lead it and reap its rewards, contributing to a more modern, efficient and connected Mozambican economy.

  • Startup Leadership: Essential Skills

    Startup Leadership: Essential Skills

    In a rapidly changing world, where innovation defines markets and technological changes reshape opportunities daily, startups emerge as essential drivers of growth and creativity. They identify gaps, challenge established models, and offer agile solutions to complex problems. Their impact goes far beyond profit; they shape trends, create jobs, and boost the economy.
    However, transforming ideas into real impact requires more than vision and energy. Leading a startup means navigating an unpredictable environment, where quick decisions, constant adaptation, and continuous innovation are not only desirable, but indispensable. But what are the specific skills that allow a leader to transform challenges into opportunities and lead their startup toward sustainable success?

    Essential skills for startup leadership

    1. Strategic Vision and Innovation Capacity

    All startups are born from an idea, But only those who can transform it into action survive . Having clarity about the problem you want to solve is the starting point; however, this clarity isn’t synonymous with rigidity. It’s also about knowing how to adjust your focus as the world changes.

    A good leader is one who, in the face of uncertainty, keeps a steady gaze and their feet firmly on the ground. Often, it will be necessary to rethink the business model and readjust it whenever the market, customers, or team show signs of change. This is the attitude that will differentiate those who only dream from those who transform dreams into strategy.

    2. Resilience and Emotional Intelligence

    Even with an inspiring purpose, a startup’s path is rarely linear. There are days when investments fail, teams falter, and expectations misalign. At these times, resilience stops being a buzzword and becomes a daily practice.

    Emotional intelligence, in turn, is what allows leaders to embrace mistakes without losing their bearings, listen before reacting, and maintain balance when everyone looks to them for direction . In these phases, the true test is knowing how to take care of themselves and their team: recognizing fatigue, adjusting expectations, and remembering the purpose that keeps everyone on the project .

    3. People Management and Organizational Culture

    After all, what would startups be without the people who build them? Leading a startup is, above all, about mediating human relationships. Each team member brings dreams, talents, and insecurities. It’s up to the leader to create an environment where each person feels empowered to make mistakes, propose ideas, and grow with the group.

    But beyond climate and empathy, there’s also a strategic dimension: how to build and maintain a successful team? To do this, you need to understand the different talents and roles of each member, cultivate them, and ensure balance within the team.

    4. Fast, Data-Driven Decision Making

    Managing a business is, above all, about making decisions and doing so at the pace dictated by the market. In the startup ecosystem, decisions rarely wait for the “right moment.” Often, leaders must act with incomplete information and limited time.

    In these situations, the courage to decide and the humility to correct course become central virtues. Making mistakes isn’t the opposite of getting things right; it’s part of the learning process.

    5. Communication and Persuasion Skills

    If decision-making is essential, communication is vital. Leadership means clearly conveying the business vision, inspiring the team in moments of doubt, and engaging with investors with authenticity and purpose.

    Good communication isn’t just about speaking well; it’s about creating common understanding, giving the team a voice, and building bridges between different perspectives. For a startup to succeed, leaders must cultivate active listening and make time for dialogue, even when time seems scarce.

    6. Adaptability and Continuous Learning

    But how can we listen to the changing world without getting lost in the process? What works today may be irrelevant tomorrow. The ability to learn, unlearn, and relearn is what keeps the leader and the startup moving forward.

    Adaptability, however, is not instability; it’s flexibility and, above all, accepting that some decisions will be costly, but that it’s better to correct early than to persist in error. Continuous learning is the invisible engine of innovation and perhaps the quietest, yet most decisive, trait of leadership.

    7. Financial Management and Fundraising

    No matter how inspiring a vision, no startup can survive without a solid financial foundation. Knowing how to manage cash flow, negotiate with investors, and plan expenses intelligently is essential. After all, financial management is what turns vision into reality.

    Taking care of money means taking care of the project and the people involved. Perhaps this is where true leadership is revealed: in the ability to use resources wisely and responsibly, keeping alive the reason why it all began.

    Taking care of money means taking care of the project and the people involved. Perhaps this is where true leadership is revealed: in the ability to use resources wisely and responsibly, keeping alive the reason why it all began.

  • E-Learning: what is it and what are its advantages

    E-Learning: what is it and what are its advantages

    From correspondence courses, which involved sending teaching materials by post, to internet-based digital learning, distance education has come a long way and reached its peak with e- learning, so it is important to know exactly what is it and wich are the main advantages. Today, it is not just another novelty, but a sector in full growth. E – learning continues to gain ground, especially in companies, where it has been adopted as an important resource for training employees, as well as for streamlining and enhancing their internal processes.

    After all, what is e- learning ? What exactly is it about?

    When, in the early 2000s, the distribution of mobile devices began to become widespread in the form of smartphones and tablets, their use also evolved and was no longer exclusively intended for making calls, but their range and functionality expanded and allowed users to users to do a series of activities that until then were unthinkable on a single device, such as watching videos, reading books, listening to music and playing their favorite games. Likewise, thanks to improved connectivity and the expansion of the internet, these mobile devices have become a learning tool, becoming great allies of distance education, both for business as well as for any other type of learning.

    Today, the term e – learning refers to training or learning on any digital device. Watching an instructional video, reading about a topic of interest in an informative article or expanding your knowledge through audios or internet games is what is commonly called e- learning . The convenience of this form of learning comes down to the fact that it can be available at any time, through your mobile device, and at the time that is most comfortable for you, which guarantees you greater flexibility. This convenience is one of the main reasons why e- learning is so popular. Another reason has to do with the ability to personalize the learning experience with other innovations, such as augmented reality or virtual reality (VR), adding new stimuli through technology.

    An equally important fact is the observation of how e- learning has been transformed, from a process allied to formal education to something more democratized and more present in everyday life. In fact, e- learning is used daily to learn about any topic. Searches on Google, articles that are read , videos on Youtube , podcasts and some games that serve to stimulate the brain are part of what is now called e- learning .

    Several companies, from small startups to large corporations, also use e- learning as a way to help their employees understand and improve their internal procedures.

    The benefits of E-learning for companies

    E – learning adds a series of advantages for companies, which can be summarized in the following aspects :

    reduced costs

    With e – learning , companies do not need to spend a fortune on organizing seminars or covering travel expenses for specialized training or training. . Simply develop an online course and share it with employees.

    extended coverage

    Distance learning knows no borders. You can train multiple employees in different locations around the world, uniformly.. Employees don’t have to waste time traveling to face-to-face classes. All they need is a digital device and internet access. A unique knowledge base This is the most defining point of what E-learning is in essence, as a distinctive resource.

    A unique knowledge base

    All educational material is stored in a single place or server. Employees can log in at the most convenient time, from any device, and find the course they need.

    Faster employee development

    Traditional learning can be time consuming as it depends on the schedule and availability of the company’s trainers. E – learning is available around the clock, allowing employees to study whenever and wherever they want.

    Companies preferentially use this learning and training format in the following cases

    One of the main reasons companies implement e- learning is to train their employees. Online training is more effective in empowering employees because it provides an easy-to-use, continuous training solution, in addition to the fact that, by going digital, you can reduce a lot of costs, save time and increase training efficiency.

    Another use of e- learning in a business environment is compliance training or compliance training . This training aims to inform new employees about the company’s policies and practices, such as those relating to safety and the behavior to be adopted in certain situations. Compliance training is much easier to provide through e- learning , especially if the company needs to make immediate changes to its policies.

    The need for development of customers and partners is also one of the reasons why e- learning can be used .. Through online courses it is possible to train your partners and customers about your business, your products and your services. People like innovation, but they are also suspicious of what they don’t know and using lectures and presentations to explain how a certain service works, highlighting its strengths, can reassure customers and allow the service to be adopted more quickly.

    The same scenario applies in promoting some product. Since brands always have something new to introduce, e- learning can be used to train sales teams on new arrivals and help new employees to become more quickly familiar with products, better training them for the development phase sales.

    Types of E-learning content

    One of the big questions to be answered is how, exactly , do companies achieve their goals with e- learning A quality online course is more than just a series of slides. The content to be presented must be attractive, informative and interactive . The effectiveness of an e- learning course depends on its content and how it is exposed. . The more relevant, interesting and interactive the course is, the more its effectiveness will be increased. There are several types of content and paths to choose from, from simple online courses, to webinars , quizzes , video lessons, augmented reality, e-book articles, simulations, podcasts , among others..

    Conclusion

    Digital learning in the present context is proving to be more and more effective, compared to traditional education, and may surely become a new standard in education. However, in some cases, digital learning is not yet able to replace traditional teaching. This means that it is important to consider hybrid teaching and learning with human contact when the need justifies it or where there are difficulties in applying technology-based distance learning. Currently , e- learning is a more practical alternative in many cases, such as training professionals and with the development of new technologies, it will certainly continue to gain more strength and range of applications.

    CoWork Lab , through its program “ Djampa – Incubator and accelerator of micro, small and medium-sized companies”, provides an e- learning platform , where entrepreneurs can learn more about topics relevant to business management for free. Learn more at:: Coworklab.net/djampa/

    FAQ’S

    What is e-learning?

    E-learning is education or training carried out through digital devices such as smartphones, tablets, or computers. It includes activities like watching instructional videos, reading informative articles, listening to podcasts, or playing online educational games. This form of teaching offers flexibility, allowing content to be available anytime and anywhere.

    What are the main advantages of e-learning?

    The main advantages of e-learning include, among others, cost reduction—eliminating the need for in-person seminars and travel; extended reach—allowing staff training in different locations; flexible access to materials; centralized storage of educational content; and continuous development, facilitating constant knowledge updates.

    How is e-learning used by companies?

    Companies adopt e-learning to train and upskill employees, improve internal procedures, and promote ongoing training. This approach is especially useful for organizations with geographically dispersed teams, as it enables uniform training without the need for travel.

    What types of content are common in e-learning?

    E-learning makes use of different types of resources and content that make learning more dynamic and interactive, such as educational videos, informative articles and texts, audio materials and podcasts, and educational games.

    Does e-learning replace traditional teaching?

    No. E-learning does not completely replace traditional teaching. Instead, it complements it, providing a hybrid approach that combines the best of both worlds. This combination allows for more personalized and adaptable learning tailored to individual needs.

  • The Internet of Things and its Impact on the Business Sector

    The Internet of Things and its Impact on the Business Sector

    The technological possibilities of the Internet age have paved the way for a profound transformation in the way we live, communicate and do business. But the history of innovation does not begin there; it has been marked, from the very beginning, by a constant desire: the desire to automate, measure and control the world around us. The Internet of Things (IoT) represents the next step in this journey. If the Internet connected people and systems, now it is physical objects themselves that gain their own voice. They collect data, communicate with each other and make decisions. And they do so discreetly but effectively. This new language is not limited to just a technological trend; it is a practical tool for rethinking how we manage resources, people and processes.

    But after all, what exactly is the Internet of Things?

    In a more technical way, IoT can be defined as a new paradigm that integrates objects with unique identities into an information network, providing intelligent remote monitoring services. This is possible thanks to low-cost sensors, internet connectivity and advances in cloud computing.

    Looking at the definition above, we can see that with IoT, data no longer needs to be entered manually. It is generated by devices that “sense” the environment, communicate with each other and feed decisions before the manager or operator even needs to intervene. And it is precisely this ability to transform the physical world into actionable information that is changing the way businesses operate and position themselves.

    The question for today’s entrepreneurs is not whether they should pay attention to IoT, but rather when it will become indispensable to their business models.

    What if the future was already happening, right now, in your industry?

    Much has been said about the reliability and transformative potential of IoT. However, in business sectors such as agriculture, logistics, healthcare and light industry, it has already gone beyond the status of a promise. In these areas, IoT has become a precise and indispensable work tool for those seeking to operate with predictability and control. Sensors that anticipate or diagnose equipment failures, devices that monitor energy consumption in real time, geolocation systems that track the exact position of vehicles or goods, mechanisms that automatically adjust the climate of a greenhouse; none of this represents the future. It represents the present: a new way of managing efficiently, reducing waste and making decisions based on concrete data. This data, when analyzed in real time, allows the identification of patterns, trends and anomalies, helping companies to optimize operations and improve their results.

    From a business perspective, what is at stake is the ability to respond more quickly, basing decisions on reliable data and reducing the margin of error. In contexts where resources are scarce, this ability becomes not only useful, but crucial. Efficiency supported by information thus becomes a real competitive advantage .

    New business opportunities are also emerging. IoT solutions designed for the African context, for example, which is characterized by challenges such as intermittent connectivity, limited budgets and very specific operational needs, represent fertile ground for innovation. It is not just a matter of adopting imported technology, but of developing local solutions, based on the reality on the ground, and with the ambition of scaling globally.

    As we have seen, integrating IoT into companies is a strategic decision. But why is it so important?

    The Internet of Things offers concrete benefits to the business world. Here are some of its main advantages:

    Greater efficiency : IoT enables process automation and remote monitoring allows faults to be detected and resources to be optimized, reducing costs and increasing productivity.

    Data-driven decisions : IoT also enables the generation of a large volume of information that, when properly analyzed, allows us to understand customer behavior, predict trends and improve operational performance.

    Cost reduction : Eliminating manual tasks and optimizing energy consumption, for example, translate into significant savings.

    Improving customer experience : Based on the data collected, for example, it is possible to personalize services and anticipate needs, making the relationship with the consumer more effective and predictable.

    Accelerating innovation : Advanced data analytics reveals market opportunities and drives new solutions and business models.

    Increased security : Continuous monitoring of physical and digital infrastructures allows risks to be anticipated and systems protection to be reinforced.

    Scalability of solutions : IoT technology can be implemented in different ways, according to the needs of each client, making services more agile and adaptable.

    What about the challenges? How can we overcome them without hindering innovation?

    Naturally, IoT integration brings with it some inherent challenges. Issues such as data security, interoperability between systems or initial implementation costs cannot be ignored. But much more than mere obstacles, these challenges represent natural stages in the technological maturation process of companies, barriers that can be overcome with strategy, planning and a long-term vision.

    Thus, rather than a revolution, IoT represents a silent but profoundly transformative evolution. Entrepreneurs who know how to position themselves on this trajectory now will have a clear advantage. Not only from a technological point of view, but above all from a strategic one.

    The question that arises is: is your business prepared to operate in a world where everything is connected and where data has already begun, discreetly, to make decisions for you?

  • Remote team management

    Remote team management

    With the advancement of technology and digital transformation, remote work has become a reality for many companies. However, as this way of working becomes a common practice in many organizations, an inevitable question arises: how can we ensure alignment, productivity and motivation in teams distributed across different geographies?

    The search for an answer to this question reveals how challenging it can be to lead teams remotely. To achieve balance in this approach, it is not enough to simply replicate in-person management models via videoconferencing. It is necessary to rethink processes, routines and, above all, the way in which trust and cohesion are built in a virtual environment.

    The main challenges of remote management

    Before discussing solutions, it is essential to understand the most common difficulties faced by remote teams. Identifying these obstacles allows us to act with greater precision and effectiveness.

    Dispersed and ambiguous communication

    Without the informal moments of everyday life, such as spontaneous conversations or non-verbal interactions, communication becomes more susceptible to noise and misunderstandings. Neutral phrases can be misinterpreted and silence is often read as disinterest or disorganization.

    One question that remote team managers should constantly ask themselves is: are there defined channels and a clear cadence for team communication? Answering this question will allow you to better structure interaction and avoid misalignments.

    Lack of visibility and alignment

    In a remote model, the lack of physical contact can make it difficult to see progress on tasks and individual responsibilities. Without effective visual management, it’s common to have questions about who’s doing what and when.

    Cultural disconnect

    Organizational culture often weakens when distance is maintained. Employees may feel disconnected from the company’s values, which directly affects engagement and motivation.

    Inequality in working conditions

    Not all professionals have access to the same technical conditions: a stable internet connection, adequate space or appropriate equipment. Ignoring these differences compromises not only performance, but also equity.

    Difficulties with self-management

    The remote environment demands a high level of discipline and self-regulation. The lack of physical structure can make it difficult to concentrate, organize priorities and maintain a balance between personal and professional life.

    Strategies for effective remote leadership

    Leading remote work teams is not just a matter of adaptation: it requires a structural change in approach and management style. Some concrete practices should be considered in order to transform challenges into opportunities for improvement and organizational growth.

    Define an intentional communication framework

    It is essential to establish specific channels for different types of interaction: quick communication, strategic meetings, recording and sharing decisions, etc. Regular meetings, both individual and group, should be implemented to ensure alignment. Feedback should be continuous and two-way. It is also important to ensure that all team members know when, where and how to communicate.

    Adopt management tools with transparency

    The use of platforms such as Trello, Asana or Jira must go beyond technical adoption. They must be integrated into the team’s daily routine, ensuring visibility over priorities, deadlines and responsibilities in a clear and shared way.

    Strengthening organizational culture remotely

    Culture is not transmitted by chance; it needs to be cultivated. Certain team habits or rituals, informal meetings or moments of sharing reinforce the sense of belonging. Regularly recognizing and celebrating achievements, as well as implementing integration programs specific to the remote context, are also essential actions.

    Ensure technical conditions and real flexibility

    All employees must have the resources they need to perform their duties. Flexible working hours must be considered, respecting personal circumstances and time zone differences. Performance assessments must be based on concrete results, not just online presence.

    Prioritize well-being and autonomy

    It is essential to encourage practices that promote a balance between personal and professional life. Supporting mental health and creating a psychologically safe environment should be part of the organization’s culture. Opportunities for continuous learning and development contribute to the autonomy and growth of professionals.

    Tools that enhance remote work

    Although the choice of support tools varies depending on the needs of each team, some solutions have stood out:

    – For communication needs, you can adopt tools such as Slack, Microsoft Teams or Zoom.
    – For project management, the most used are Trello, Asana and Jira.
    – For storing and sharing data in the cloud, Google Drive, Dropbox or OneDrive are recommended.
    – In the field of collaboration, Notion, Miro and Google Docs offer versatile and reliable solutions.
    As for focus and productivity, tools such as Toggl, RescueTime and Focus@Will are often referenced.

    Remote leadership is a strategic skill

    As you can see, managing remote teams is not just about transferring face-to-face practices to digital. It is necessary to build a new approach, based on structure, clarity and trust. The manager must be able to answer whether his/her organization is prepared to lead remotely intentionally, or whether he/she is simply reacting to the circumstances.

    Companies that recognize the potential of remote work and invest in leadership adapted to this model will be better positioned to attract talent, retain motivated employees and achieve sustainable results regardless of the physical location of their teams.

  • TIME MANAGEMENT FOR ENTREPRENEURS

    TIME MANAGEMENT FOR ENTREPRENEURS

    Do you feel like the day is almost over and you still have an endless to-do list? For entrepreneurs, time management is not just a simple skill, but a key necessity for balancing business and personal life.

    Imagine, for example, an entrepreneur who starts the day late, is constantly interrupted by notifications and jumps from one activity to another without being able to focus. The result is a feeling of constant busyness, but without any real productivity.

    A routine like this can, in addition to leading to mental exhaustion, lead to the loss of growth opportunities and, even worse, to hasty decisions that can compromise the future of the business. In addition, those who do not control their own time end up being held hostage by work, sacrificing creativity, health and even time reserved for personal activities .

    However, the good news is that there are strategies and tools that can transform this reality. With effective methods, it is possible to regain control, increase productivity and ensure that time is managed in the best possible way.

    What leads entrepreneurs to time management problems?

    It is not uncommon to find entrepreneurs or executives overwhelmed by a significant amount of tasks, from business management to personal and operational matters. The lack of clear priority can cause even less urgent activities to take up time that should be dedicated to more important tasks.

    When an entrepreneur is responsible for multiple areas of a business, for example, it is almost impossible to avoid unexpected interruptions. Customers calling, production problems or last-minute crises are situations that require quick responses and can take entrepreneurs away from their original focus.

    Another common factor is the difficulty in delegating tasks, as many entrepreneurs believe that they need to be in charge of everything. This mentality, although understandable, results in the accumulation of responsibilities that reduce efficiency and overwhelm the entrepreneur.

    Likewise, the number of meetings can easily multiply and are often unproductive, consuming a large part of the entrepreneur’s day. Without good time management, meetings can become a burden that, instead of solving problems, only worsens the lack of focus.

    How to improve or apply good time management?

    To help entrepreneurs take better control of their time and increase their productivity, some fundamental strategies can be applied:

    Analysis of time spent

    Before improving time management, it is essential to analyze how time is being used. Entrepreneurs should map their weekly activities and identify patterns such as:

    • How much time do you spend in meetings?
    • Are small tasks taking up more time than they should?
    • Are you often distracted by social media or other interruptions?

    From this analysis, you can set goals and establish clearer limits.

    Pareto ‘s Law (80/20)

    Pareto Principle states that 20% of tasks generate 80% of results. This means that not all activities have the same impact on the growth of your business. By identifying which actions really bring returns, you can prioritize them and eliminate or delegate those that consume time without generating significant value.

    Eisenhower Matrix

    The Eisenhower Matrix is an effective tool for classifying tasks and avoiding wasting time on activities that seem urgent but don’t add value. It divides tasks into four quadrants:

    • Quadrant 1 – Urgent and Important: Must be done immediately (example: solving a critical business problem).
    • Quadrant 2 – Important, but not Urgent : Should be planned for an appropriate time (example: developing long-term strategies).
    • Quadrant 3 – Urgent, but not Important : Can be delegated to someone on the team (example: responding to operational emails).
    • Quadrant 4 – Neither Urgent nor Important: Should be eliminated or done only when there is time to spare (example: checking social media without a clear purpose).

    Pomodoro Technique

    Pomodoro Method involves working in intervals of 25 minutes of intense concentration, followed by 5 minutes of rest . After four cycles, a longer break of 15 to 30 minutes is taken. This method improves productivity by reducing distractions and preventing mental burnout.

    2 Minute Rule

    Another strategy is the 2-Minute Rule : if a task can be done in less than two minutes, do it immediately. This prevents the accumulation of small tasks that, when left for later, end up consuming unnecessary time and energy.

    Why delegate or automate tasks?

    Delegating tasks is essential to avoid burnout and ensure that areas of the business are well managed. Administrative, operational or other low-value -added tasks can be assigned to the team, allowing the entrepreneur to focus on growth strategies.

    Technology can also be a great ally. Automation tools, such as Trello , Google Calendar, Asana , Todoist , Clickup or Agendor , can help you control time, streamline processes and reduce manual work, allowing entrepreneurs to focus on their priorities.

    The key is not just to be productive, but to be strategic. After all, well-managed time means more growth, more balance and, most importantly, a better quality of life.

  • Artificial Intelligence in Business

    Artificial Intelligence in Business

    Artificial intelligence (AI) is transforming the business world and revolutionizing the way businesses operate, make decisions and create value. In recent years, several companies have turned to this technological solution to optimize processes and achieve better results. From improving marketing strategies to automating processes, AI is positioning itself as one of the most valuable resources for entrepreneurs seeking efficiency, innovation and competitiveness.

    What is Artificial Intelligence and How Can It Be Applied in Business?

    Artificial intelligence refers to computer systems that perform tasks normally associated with human intelligence, such as data analysis, pattern recognition, and decision making. This capability is based on recent technologies such as machine learning ( ML). learning ), entity recognition ( named entity recognition ), deep learning ( deep learning ) and neural networks. Artificial intelligence adapts and improves with the use of large volumes of data, becoming progressively more efficient and accurate.

    In the business context, AI goes beyond basic automation. It transforms data into useful information that helps companies make practical decisions, identifies market opportunities, and enables the personalization of products and services, meeting consumer needs in innovative ways. It can also identify fraud, thus contributing to greater security in business operations. A practical example is the use of AI in the logistics or ride-hailing sectors, where it optimizes delivery routes based on traffic and demand forecasts.

    Benefits and Practical Applications of AI in Business

    Integrating AI into business starts with identifying areas where the technology can generate direct and measurable impact. To do this, business owners must map internal processes, identify operational challenges, and determine the goals they want to achieve by implementing AI. Some of the main applications include:

    1. Process Automation: AI reduces the need for human intervention in repetitive tasks such as order processing and inventory management, enabling greater efficiency and cost reduction.
    2. Data Analysis: With the ability to process large volumes of information, AI identifies patterns and trends that facilitate strategic decision-making.
    3. Personalization of Experiences: AI tools analyze customer behavior to offer tailored products and services, strengthening the relationship with the consumer.
    4. Decision-Making Support: Through predictive analysis and simulations, AI enables faster and more informed decisions, reducing risks and anticipating future scenarios.

    For example, in marketing, AI improves campaigns by identifying the most effective channels to reach target audiences, while in human resources it automates resume screening, saving time while ensuring fairer processes.

    What can AI solve in the business context?

    AI offers practical solutions to recurring problems and structural challenges in business, such as information overload, operational inefficiency and lack of personalization. For example, AI provides useful information for intelligent decisions, thus reducing waste of time and resources and increasing productivity. In addition, it ensures more relevant and personalized interactions with customers and anticipates market trends and consumer behaviors, allowing greater precision in strategies.

    Artificial Intelligence for New Entrepreneurs

    For startups and small businesses, AI democratizes access to advanced technological solutions. Beginning entrepreneurs can use AI to identify market niches with greater precision, automate administrative and operational tasks, optimize marketing campaigns based on real data, and personalize offers to improve customer relationships.

    Risks and Precautions in Using AI in Business

    Despite its numerous advantages, the use of AI requires caution. Incomplete or biased data can lead to incorrect decisions, so it is essential to invest in the quality and diversity of the information used. In addition, ethical issues related to data privacy and security must be considered, in compliance with regulations such as the GDPR (General Data Protection Regulation ). Automation can also replace some functions, making it essential to retrain the professionals affected. To avoid these risks, it is recommended to rigorously evaluate the origin and quality of the data used, ensure transparency in AI processes and invest in ongoing training of teams to keep up with technological changes.


    In closing, it can be said that artificial intelligence represents an unprecedented opportunity for businesses. From small businesses to large corporations, its application allows us to create value, improve efficiency and solve challenges previously considered insurmountable. However, its use must be strategic and ethical, considering both the benefits and the risks. For entrepreneurs, AI is not just a tool, but an essential competitive advantage in a constantly changing market. In the era of artificial intelligence, those who know how to take advantage of it will be at the forefront of business innovation.

    FAQS

    1. What is artificial intelligence (AI)?

    Artificial intelligence refers to computer systems that perform tasks normally associated with human intelligence, such as data analysis, pattern recognition, and decision making. These technologies include machine learning, neural networks, and deep learning.

    2. How can AI be used in business?

    AI can be applied in several business areas, such as:

    • Process automation repetitive .
    • Analysis of large volumes of data to identify patterns and trends.
    • Personalization of products and services based on customer preferences.
    • Support for decision-making through forecasts and simulations.

    3. What are the main benefits of AI for companies?

    • Efficiency: Reduces costs and increases productivity by automating repetitive tasks.
    • Better decision making: Analyzes complex data and provides actionable insights.
    • Personalization: Offers products and services tailored to customers’ needs.
    • Innovation: Identifies new market opportunities and improves business strategies.

    4. What are practical examples of AI in business?

    • In marketing: Optimizing campaigns by identifying the most effective channels to reach the target audience.
    • In human resources: Automation of resume screening to make the process more efficient.
    • In logistics: Optimization of delivery routes based on traffic and demand forecasts.

    5. How can a company start using AI?

    • Identify problem areas or processes that can be optimized .
    • Collect and organize relevant data for analysis.
    • Implement AI tools appropriate to business needs.
    • Continually evaluate results and adjust strategies as needed.

    6. Is AI accessible to small businesses and startups ?

    Yes. AI democratizes access to advanced solutions, allowing even small businesses to use tools to identify market niches, automate administrative tasks and personalize customer experiences.

    7. Does AI pose any business risks?

    Yes, there are some risks, such as:

    • Decisions based on incomplete or biased data.
    • Ethical issues related to data privacy and security.
    • Replacement of some functions, requiring requalification of the affected professionals .

    8. How to minimize the risks associated with AI?

    • Ensure the quality and diversity of the data used.
    • Comply with regulations like GDPR to protect privacy.
    • Be transparent in processes related to the use of AI.
    • Invest in ongoing training of teams to keep up with technological changes.

    9. What competitive advantages can AI bring?

    AI can make businesses more agile, innovative, and able to respond quickly to market changes. Businesses that integrate AI into their operations can stand out for their efficiency, personalization, and innovation.

    10. How to Cowork Can Lab help in using AI in business?

    The Cowork Lab can be an essential ally for companies that want to integrate artificial intelligence into their operations. Since it houses companies with expertise in innovative technologies, Cowork Lab allows you to find specialized partners or consultants to help identify the areas where AI can generate the greatest impact, from data analysis to process automation.

    In addition, Cowork Lab offers coworking spaces where entrepreneurs and teams can collaborate with AI experts, fostering an environment conducive to innovation and growth.

  • teamwork tools

    teamwork tools

    In the current moment that we are experiencing, at the level of organizations and companies, we are witnessing first-hand the transformation of the work environment due to the digital age. Remote and hybrid work are no longer mere These are not just occasional exceptions , but rather a normative trend. In this sense, the question is often asked: how would companies function today without online collaboration tools? It is well known that effective collaboration is essential for success in the modern workplace, and technology tools play a crucial role in this. With the right technology, team productivity can increase exponentially, allowing everyone to focus on the most important tasks.

    What are Online Collaboration Tools?

    Online collaboration tools are cloud-based platforms that help distributed teams organize, manage, automate, and execute collaborative work. They enable communication, project and task management, and file sharing or storage, regardless of where team members are located. In essence, these tools eliminate physical barriers, allowing teams to work seamlessly and efficiently, regardless of the distance between them.

    Project Management Tools

    How do you keep everyone on the same page when it comes to complex projects? In these situations, project management tools are essential for collaborative work, as they make it easier to organize, assign tasks, and track progress. Some of the most popular tools in this area include:

    10 Teamwork Tools

    • – Basecamp : A complete platform that allows you to manage projects, share files, schedule tasks and communicate with your team, all in one place. It is ideal for those looking for an integrated solution.
    • – Trello : Uses a Kanban board system , where tasks are organized into cards and columns, allowing a clear view of the project’s progress. Simplicity and intuitive visualization are its greatest assets.

      Shared Calendar Apps

      Shared calendars are essential for keeping everyone on the same page. They help to synchronize tasks and deadlines, ensuring that the team is always on the same page. Examples of these tools include:

    • – Google Calendar : It is intuitive and easy to integrate with other Google Workspace tools , allowing you to schedule events and share calendars with your team. Ideal for users of the Google ecosystem.
    • – Microsoft Outlook Calendar : Part of Office 365, it offers robust scheduling features and integration with other Microsoft applications. Perfect for Office 365 users.

    Instant Messaging Applications

    How do you keep communication flowing and in real time? Instant messaging tools allow for real-time communication, which is essential for teams that are not physically together. These tools offer channels for different teams and allow you to control notifications to avoid constant interruptions.

    • – Slack : Offers specific channels for different projects or teams, integration with several other tools and an easy-to-use interface. Flexibility and integration capabilities are its strong points.
    • – Microsoft Teams : Combines chat, video conferencing and integration with Office 365, providing a complete solution for communication and collaboration. Ideal for those who already use Office 365.

    Cloud Storage and File Sharing Tools

    Cloud storage and file sharing ensure that everyone has access to the files they need and allow you to keep documents safe and accessible remotely. Some apps are.

    – Google Drive : Easy to use, integrated with Google Workspace , it allows storage and collaborative editing of documents. Real-time collaboration and integration with other Google tools are its main advantages.

    – Dropbox : Known for its simplicity and reliability, it offers robust file sharing and storage features. Ideal for those looking for simplicity and efficiency.

    Video Conferencing Tools

    How to hold effective remote meetings? Video conferencing tools are indispensable for remote meetings and seminars, offering communication that is closer to an in-person experience. Popular applications include:

    • – Zoom : Popular for its video and audio quality, ease of use, and features like screen sharing and virtual meeting rooms. Quality and simplicity are its greatest attributes.
    • – Google Meet : Part of Google Workspace , ideal for users of that platform, offering video conferencing integrated with other Google tools. Integration with Google Workspace is its strong point.

    While they are certainly important for providing a better impetus and a better work experience, online collaboration tools do not teach teamwork, but rather facilitate collaboration, regardless of where team members are located. For tools to have a significant impact, professionals need to be organized, disciplined, and willing to work as a team. With the right attitude and the right tools, any team can achieve great results, regardless of where its members are located.

  • Productivity tools: the 6 most popular

    Productivity tools: the 6 most popular

    How can we perform our tasks more efficiently and effectively in an increasingly fast-paced and demanding world? This is one of the biggest concerns for entrepreneurs and professionals in different business sectors. The answer to this question, however, has been provided by technology. Today, productivity tools emerge as essential technological resources to achieve this goal. These tools play a crucial role in helping to organize, manage and optimize time, tasks and projects, allowing users to be more productive both at work and in their personal lives.

    But, after all, what are these tools and how do they work?

    ?

    There are many productivity tools available on the market, each with its own functionality and purpose. Some are aimed at project management, others at time management, others at task management and still others at team management. All of these tools or applications are ideal for those who want to increase efficiency and productivity in their daily tasks. Office workers, freelancers, students and anyone who wants to better manage their time and tasks can benefit significantly from using these technologies. In addition to providing better organization, they also facilitate the prioritization of activities, the delegation of responsibilities and the monitoring of progress, thus contributing to achieving better results more quickly and efficiently.

    Some of the Most Popular Productivity Tools

    As you can imagine, task management is one of the most important areas of productivity. This is where good organization and planning are essential to ensure that all tasks are completed on time and with the desired quality. To this end, there are several productivity tools that can help manage tasks and increase efficiency. These tools are valuable allies in the pursuit of business goals and the delivery of services to the market, as well as for organizing employees. Below are the most commonly used ones.

    1. Trello

    Trello is a versatile project management tool that can be adapted to meet the needs of the user. Composed of ” boards ” and ” cards “, Trello allows the organization of activities in a collaborative way, helping to monitor and complete tasks. Its versatility and free features make it a viable option for teams and individual projects.

    2. Todoist

    Todoist is a task and project management app that offers cross-platform syncing and features like subtask organization , task prioritization, and real-time notifications. With its simplicity and acclaim from leading publications, Todoist is a popular choice for agencies, enterprises, and small businesses.

    3. Evernote

    Evernote is a great tool for sharing projects and notes, offering visuals and the ability to create personalized notes, attach images, and scan documents. Its availability on both mobile and desktop devices, along with its sharing capabilities, make it a versatile choice for professionals looking for a comprehensive productivity tool.

    4. Monday

    Monday is not limited to task management, but also allows for process management in a variety of areas. With real-time monitoring capabilities and integration with other tools, Monday is an ideal option for companies in different niches, and offers an intuitive and collaborative approach.

    5. Asana

    Asana is known for its project management capabilities, allowing you to organize tasks in a list or card board format. With discussion board features and cross-platform apps, Asana is a good choice for professionals looking for a comprehensive and organized tool.

    6. OneNote

    OneNote, developed by the Microsoft team, is a free and versatile tool that offers cloud storage and sharing of notes. With simultaneous editing capabilities, cloud storage and support for multiple devices, OneNote is an accessible and intuitive option for professionals in a variety of fields.

    As noted, productivity tools are an essential part of anyone who wants to optimize their time and increase their efficiency at work. With the wide variety of options available, it’s important to choose the tools that best suit your personal or business needs and goals. Regardless of which tools you choose, it’s important to remember that they’re only one part of the productivity equation. It’s also crucial that users develop healthy work habits and greater discipline to ensure they’re at their best when they’re working.

  • Free Digital Marketing Tools You Should Know

    Free Digital Marketing Tools You Should Know

    Why is digital marketing more important than you think? Digital marketing has revolutionized the way companies grow, increase their sales and expand the reach of their brands through the internet and digital media. This market is expanding globally, and brings results never before imagined. This success is only possible thanks to the free various tools available that support the achievement of the objectives set by companies.

    But how is this possible? For any company that is investing in promoting its brand, digital marketing tools are more than essential. They allow you to collect data, monitor results, automate tasks, send mass emails, create content and use keywords for SEO. Therefore, they are essential for anyone who wants to boost their company’s growth.

    Now, how to choose the ideal tools? Many of the digital marketing tools are paid and not always accessible, especially for those who are starting out in the area of entrepreneurship. If this is your case, see below some of the most popular and free tools that can help you implement your strategies.

    Top Free Digital Marketing Tools

    Google Analytics

    Google Analytics is an essential free tool for anyone who wants to monitor website performance and collect data for content optimization and performance. Among the main information it offers are: real-time reports, demographic data of website users, most accessed pages, conversions, content performance, performance, peak access times, most used devices and performance of Google Ads campaigns . Being free and efficient, Google Analytics is one of the most used data tools in this field and essential for any company or marketing professional.

    Google Search Console

    Google Search Console is another free tool from Google that helps you monitor, maintain, and troubleshoot your website’s presence in Google search results. You can see which pages are indexed, which are the main keywords that lead to the site and identify and correct crawling problems.

    Canva

    Canva is one of the tools responsible for democratizing the creation of professional visual content for campaigns, publications and various materials for social networks, websites and even printed matter. Although the paid version offers more features, the free version of Canva still allows you to use various templates, images and elements. One of its strengths is its ease of use, making it accessible even to those without design experience. It allows you to create projects, include teams and share different creations.

    Buffer

    Buffer is a social media management tool that allows you to plan and schedule posts for Instagram, Facebook, Twitter, LinkedIn and Pinterest. This tool can be used on both desktop and mobile devices, and integrates with Canva , Google Drive, OneDrive and Dropbox to upload images and other files. The paid version of Buffer offers many more features, but the free plan is limited in terms of performance analysis and reporting.

    Mailchimp

    Originally aimed at email marketing, Mailchimp has evolved and now includes several features, while remaining accessible to small and medium-sized businesses. The free version of Mailchimp includes a marketing calendar, integrations with other applications, survey creation and management via mobile devices. It’s ideal for those who are just starting out and don’t yet have the budget for paid plans.

    Hotjar

    Hotjar is an online tool that analyzes user behavior on a website, such as the points of greatest focus through a type of heat map, offering feedback, among others. The objective is to understand what attracts users most and identify areas of interest and lack of interest. With this data, you can improve the user experience and increase the chances of conversion. Although it has a paid version, the free plan is useful for those who do not intend to invest a lot.

    AnswerThePublic

    AnswerThePublic is a free tool that lets you find out what people are searching for online . You enter a keyword, and the tool presents a series of questions, comparisons and phrases that users search for on search engines like Google. It’s excellent for content planning and SEO, helping to identify topics of interest to your target audience.

    HubSpot CRM

    HubSpot CRM is a free customer relationship management (CRM) platform that helps you organize, monitor, and nurture leads and customers. This iEst tool includes features such as contact management, marketing automation, sales and analysis tools. The free version is robust and sufficient for small and medium-sized companies that are just starting to use CRMs .

    These tools are some of the best free options currently available and are essential to include in your company’s day-to-day routine to optimize work and improve the team’s execution of tasks. This, at the end of the day, is fundamental to the health of your business.

  • AGILE METHODOLOGIES: WHAT THEY ARE AND HOW TO IMPLEMENT

    AGILE METHODOLOGIES: WHAT THEY ARE AND HOW TO IMPLEMENT

    When it comes to managing software development projects, one of the main methodologies used in the past was the so-called waterfall methodology. This approach followed a linear structure, where the project stages were defined in advance and followed sequentially, like a waterfall. In this method, the entire development process, such as requirements analysis, design, implementation, testing and maintenance, was divided into fixed steps and executed in sequence. All needs were defined at the beginning and could not be easily changed throughout development, which made adapting to changes difficult and often led to a series of challenges. To overcome these challenges, so-called agile methodologies emerged, which, unlike the waterfall approach, promote greater flexibility and adaptability during software development.

    But what exactly are agile methodologies?

    Agile methodologies seek to solve problems such as rigidity, lack of adaptation, low collaboration, late delivery, low quality and high risk in the creation and development of projects . In contrast to traditional approaches, agile methodologies emphasize flexibility, collaboration and continuous delivery of results to the customer.

    Rather than following a predetermined plan, agile teams take an iterative and incremental approach by responding quickly to changing requirements and customer feedback. This new approach allows teams to deliver functional software in short cycles and continuously, providing good results from the beginning of the project.

    Furthermore, this approach promotes a culture of collaboration, transparency and responsibility, enabling teams to make decisions, adapt to changes and seek excellence in delivering high-quality products that meet customer needs.

    Why choose the agile methodologies approach?

    The advantages of agile methodologies are fundamental to understanding why many teams adopt them to manage their projects. Here are some of them:

    Quick response to changes : The agile system allows teams to quickly adapt to changes in project requirements, the market or customer preferences. With the iterative and incremental approach, adjustments are made at each development cycle, ensuring that the product meets needs at all times.

    Continuous delivery : With an agile system, teams deliver results regularly and consistently, rather than waiting until the end of the project. This allows customers to start enjoying the product sooner, while improvements and new features are continually developed.

    Effective collaboration : The agile system promotes a culture of collaboration among all team members, stakeholders and customers. Through practices such as regular meetings and continuous feedback, teams work together more efficiently, sharing knowledge and making more informed decisions.

    Higher product quality: By prioritizing the development of working, testable software in each iteration, agile helps teams identify and fix problems earlier. This results in a higher quality final product, with fewer defects and a better user experience.

    How to implement the agile methodology?

    To work in accordance with the fundamentals of agile methodologies, it is necessary, firstly, that everyone on the team understands the fundamental principles and values of this work approach. This includes a mindset of continuous learning, collaboration and customer focus.

    Embrace agile principles :The four core values of an agile system – individuals and interactions (over processes and tools)), use of working software (over comprehensive documentation), customer collaboration (over contract negotiation) and responding to change (more than following a plan) – must be incorporated into all team activities.

    Encourage self-sufficient teams : Promote autonomy and responsibility within the team, in order to allow them to make decisions and organize themselves to achieve their goals.

    Practice agile project management : Adopt practices such as daily meetings, sprint planning, reviews and retrospectives to keep the project on track and allow for adjustments as needed.

    Foster collaboration : Promote a culture of open communication, transparency and teamwork, both within the team and with stakeholders and customers.

    Adapt and inspect regularly : Be open to changes and adjustments along the way, based on client feedback and evolving project needs.

    Valuing individuals and interactions : Recognize and value the individual contributions of team members, promoting an environment of trust and mutual respect.

    As noted, agile methodologies offer a dynamic and flexible approach to managing projects not only for software creation, but across the entire professional spectrum, allowing teams to deliver results consistently and effectively. By understanding the fundamental principles of an agile system and implementing best practices, your team can become more efficient, adaptable, and successful in their projects.

  • What is flexible work?

    What is flexible work?

    Working from anywhere, being able to organize a working day with freedom, being always available, but having greater control over your time – these are some of the possibilities that occur when thinking about what flexible work is. A rapidly evolving work concept that requires employers and employees to rethink and restructure their day-to-day work, promoting a cultural change in the way work is perceived and materialized.

    Flexible working is a type of work arrangement that gives a degree of flexibility over how long, where, when and at which hours employees work. A flexible working agreement is an agreement between an employer and an employee to change the default working mode in order to better accommodate the employees’s commitments outside their job.

    An indispensable prerequisite for ensuring flexible working is to challenge rigid and traditional working models. Rather than keeping employees in their workplace for eight hours, flexible working means responding to employees’ personal needs as well as reacting to the corresponding workload.

    On the other hand, a certain freedom in choosing the workplace is an important component of flexible working. In times of massive digitization, a permanent presence in the company is not necessary in all cases.

    Contrary to popular belief, flexible working is not just for office workers. There are several functions with access to flexibility. Some examples include offering employees some ability to design their own schedule with remote access being part of it; flexible start and end times; combine and share functions, for example: some days in an operational function and other days in a function that allows remote work.

    Very recently, the COVID-19 pandemic changed the way we work and showed that traditional working models, which place a high value on “face-to-face”, are now firmly in the past. During this period, many companies adopted flexible working practices, such as remote working, at an unprecedented pace. This not only protects the workforce and ensures business continuity, but also supports broader official measures to contain the outbreak. Working from home or remotely can mean that people avoid long trips and have fewer distractions than in an office environment.

    Read also: Remote work productivity: the (high) performance wears casual…

    Potential Benefits of Flexible Working

    Flexible working can lead to direct and indirect business benefits. Direct business benefits include saving office space, for example, by using information and communication technologies to enable remote work or remote office access. Flexible working also allows a better match between business resources and demand, such as serving customers 24/7.

    Indirect business benefits are obtained through employee satisfaction and well-being at work. Some studies indicate that flexible workers have a higher level of job satisfaction and commitment, and are more likely to increase effort compared to those who do not work flexibly.

    Principles to Take into account in Flexible Work Management

    Although flexible working models increase employee productivity and motivation to some extent, while allowing for a better balance in life and a better adaptation of work to individual needs and personal lifestyle, there is still great distrust in relation to home office or remote work solutions. Therefore, it becomes necessary to determine, case by case, and in advance, the basic principles to ensure success in flexible working hours.

    Flexible Working: Principles for Employers

    Make Clear Agreements.

    Flexible working demands clear agreements. Only if the general conditions are transparent and the main expectations clearly formulated, can a new work culture of trust emerge.

    Measure Employee Performance.

    Employee performance must be objectively defined and measured. The criteria must be defined in advance and preferably recorded in writing.

    Don’t Neglect Leadership.

    Even employees without a permanent presence need leadership. This means that regular criticism but also recognition and appreciation must be expressed. Under no circumstances, it should be done exclusively by email, but also in personal conversations and via phone calls.

    Ensure Proper Working Conditions.

    Employers have a duty to look after their employees. This also applies to conditions made available at flexible workplaces. This includes proper home office equipment as well as clear adherence to certain quiet times during which no phone calls or emails should be made.

    Strengthen the Sense of Community.

    Promoting direct exchange, valuing oneself and thus strengthening cooperation and a sense of community are also important duties of the employer, which must not be neglected. Joint team events are therefore essential.

    Always Update Corporate Culture.

    New work structures can only be successful if they are compatible with the corporate culture, philosophy and objectives, thus it is important to update and transmit the company’s culture to employees to allow the work to occur within a set of values, missions and goals by reach.

    Flexible Working: Principles for Employees

    Check Suitability.

    If you want to practice flexible working, you must first critically review your own suitability for flexible working models. Many people feel insecure without a certain structure.

    Take responsibility.

    The employee assumes more entrepreneurial thinking and must be aware of his responsibility to the employer.

    Set Clear Objectives.

    Flexible working models are not a sideline, they require more assertiveness and presence to develop further.

    Communicate correctly.

    Your own tasks, processes and deadlines must be clearly communicated to the employer.

    Set Work Pace.

    Finding your pace: The pace of work should be tailored to your productivity and personal needs, without neglecting team processes.

    Flexible working hours and workplace models require a high degree of self-organization. Those who work in flexible working models must also create a productive environment in their own home. To successfully practice flexible working, employees need to address their own strengths and weaknesses, offering a competitive advantage to those who are highly structured and disciplined and who as such can perform better in this model. Employees who lack these talents should try to compensate for these weaknesses with complementary strengths.

    Strict working time models are becoming less and less attractive to many talented employees. A growing number of job seekers already consider flexible working and working hours an important or even the most important criterion for an employer, and companies that better understand this trend will be able to ensure that they hire the best talent.

    .